RiverDave
In it to win it
- Joined
- Sep 13, 2007
- Messages
- 126,301
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Are there really that many tire kickers? New tools like Zillow allow "shoppers" a pretty good experience without being a tire kicker. A quick phone conversation with a "Lead" should set in motion a qualifying process that would weed out anyone not in a position to buy. The tire kicker problem seems like a lack of sales acumen.
I see the biggest hurdle in showing a home to prospects without wasting time. Good pictures and videos can scale the reach of prospects without a traditional showing.
I rarely see a good sales video produced that truly walks a person through a home and tells a story. It seems everyone just does the same thing and does a walk-through video with some crappy elevator music. It's kind of like when you just let people randomly walk through a house and dig through people's closets. Some of RDP's videos are so good you don't really need to do a showing unless they are ready to buy. Value Props matter; you can't do that with a cell phone camera and a shakey walk-through.
When we sold our Ranch in California, I self-produced the video sizzle reel at a time when no one was doing videos. Today, I would do it with a host and explain everything.
Just because something has always been done this way does not mean there is no room for improvement. I see most of the excellent work done by a seller's agent. The problem seems to be "What Value" does the Buyer's agent provide? This appears to be the most significant opportunity for the RE industry.
So we do a lot of buyers as well. Finding things that are off market through networks is a big help.. but in reading your own posts more often than not a serious buffer between the buyers and sellers is needed.
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