I agree with this. My dad and uncle have matching 210s. If my wife ever gets me to trade up I would by some form of 1000 hp deck boat.Thank you!
I agree with you on the deck boat. Those and toons are the hot ticket for consumers. Followed by wakeboard boats. Hallett offers a 285 deck, however, I will admit it would not be my first choice in a deck boat if I was In the market.
As I said before, In my opinion you need to get the old men who love their 90’s Hallett into a new Hallett, or get their kids into a new Hallett.
Unfortunately, that old man that paid 35k for a brand new 240 off the showroom floor at the LA boat show in 1990 can’t stomach buying a new Hallett for 6 figures. My dad is that guy. He’s also on the back end of his boating lifestyle at 73. He’s not buying a new boat, but I might…
That leads me to the next generation of Hallett owners, people like me who grew up on a Hallett and want to continue the family tradition and heritage that is Hallett. That is who the brand needs to be catered and marketed to. 30-40 year olds who can afford a new boat and know what a Hallett is. I believe that will bring more new customers through the front door.
Hallett needs to hit the social media marketing hard too. Get people into knowing what a Hallett is… They are behind in the times of marketing in general. If you have more social media presence and put Halletts in peoples faces it will bring new potential customers through the door asking about them.