530RL
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- Sep 18, 2012
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Yep,There is a lot of truth to this.
Ben Franklin said it the best
“The bitterness of poor quality remains long after the sweetness of low price is forgotten.”
I struggle with this constantly in real estate. So much that I’m trimming my business down to what I want to do and taking on Peterbilt fleet sales. At least the product sells itself & the technical knowledge is of pivotal importance.
How many times do you hear about someone going into a car dealership and spending two hours driving different cars, figuring out the right options and all other stuff and then go get online to save a couple hundred bucks?
And then they say all the salespeople suck and don’t know anything about the product. Well, why would dealer management hire and pay for someone who knows about the product when the consumer will not pay for that knowledge?
Or in your business, you spend a day and a tank of gas driving someone around finding the right house only for them to use their “cousin” for the buy?