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What’s an influencer?

Cole Trickle

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they used to be called athletes and movie stars,
yep...

kids consume different than we did. Kids sub 18 could careless about movies and sports for the most part. These ticktock,youtube and instagram people are the new celebrities.

One of my best friends has run a large companies social media and sema for a long time. influencers we have never heard of get more traction and people waiting for autographs than alot of famous tv/movie stars.
 

MPHSystems

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I think if you exploit your boobs on the internet for money you‘re an influencer.
 

Sportin' Wood

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Influencer takes on sorts of paths. I know a middle-aged guy who writes reviews all day for Amazon, gets all the free shit he can handle and gets a paycheck for each review. Others get affiliate payments for the sales they make, some get paid for the lead conversions, some get paid for awareness campaigns, etc etc etc.

My favorite is the travel industry; those people have it figured out. They travel the globe for free and stay at the best of the best resorts.

I personally like new media that allows a content creator to get paid directly by the consumer. I stumbled on this guy, and he is funny as hell. I learned a few things along the way.

There are many ways to make a buck these days, such as using the various forms of digital media available. Pretty much all social media is selling you something all the time; that is why I like forums. You can actually have a conversation.
 

lbhsbz

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My neighbor is 30 with a masters degree. He dropped out of college to get his phd as he was making to much playing video games on youtube. He just passed 1 million subscribers and I would bet he makes 300-500 thousand a year easy. Knowing people that create content I can tell you its a ton of work and in most cases they are working way way more than 40 hour weeks.
Playing video games is not “work”
 

Cole Trickle

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Playing video games is not “work”
Personally I would rather work on cars than play video games so should I work on cars for free?

I guess it just depends what you’re into.

I think he found a niche. I know he busts his ass producing, filming and narrating.
 

n2otoofast4u

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Anyone under 1m followers isn't making any real money unless they are selling courses. There are some exceptions based on the Niche, but most don't make alot of $$$...

Each platform pays way different. IG pays pennies, TikTok is very lucrative. YouTube is the big dog but takes ALOT of work. I have a solid idea for a YT Channel, but don't have the time to do it right.
I think YT is paying about $5k per million views currently. It’s not YT direct revenue that pays the bills, it’s the advertising revenue from your people’s products you are pushing that moves the needle.
 

702sandman

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Thats awesome, but I dont consider your daughter as an "influencer" in the sense that is being discussed...your daughter is a badass and known in the offroad industry and has worked hard at getting Ford more as you called it an Ambassador for their brand...most of these other "influencer" types are famous for literally just posting on social media and not having any other real skill besides getting people to buy into their fake lives...
Thats Very true, in her case I would consider her more a ambassador than a influencer 👍 I think Ford or Penzoil or her other sponsors hope she Influences sales numbers 😂😂😂
 

RiverDave

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Couldn’t tell ya about that influencer life.. but I can tell you at six am I woke up to a phone call about getting sued (happens a couple times a week) and texts about landing helicopters at pirates during supercat.. lol.

Still waiting on the freebies and paydays..

RD
 

Dana757

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100k followers is where you can generate monthly income. But then you can get paid directly to promote products/people/locations etc.

At 1-2 million followers you can actually make 6 figures.

Plus you get a bunch of free stuff too.
On You Tube you need a 1,000 followers and 1,000 watch hours to be monetized. Won’t make much at that level but that’s where it starts.
 

Kachina26

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Ace in the Hole

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I know a couple in my circle of acquaintances who make crazy money off of social media alone. I know the “the older millennial” from tik tok through our professional circles, he does conservative commentary and has right around a million followers... and millions of "engagements" he makes a significant amount of money off of it. He also deals with a shitload of death threats, harassment of his family from trolls etc....but he's not one to be afraid of that. I pity the fool who would actually confront him in public.
 

NIKAL

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My daughter’s school had a parent group night. One of the statistics discussed was “What do you want to be when you grow up”
More than 50% of kids under 18 said they would like to be an influencer as their career. Yet around 1.5% will actually achieve that profession and be able to make an actual living doing it. Then you had the other Dreamer jobs like professional athlete, gamer Actor, musicians at 10%.

Computer programmers were still in the low teen percents

More traditional jobs like a doctor, lawyer or following in your parents careers was in the single digit percents.
 

NIKAL

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It’s a legit thing. My daughter (23) since she races utv’s she gets a lot of different companies that want to sponsor her and other companies that want her to be an ambassador for their brand. Well for the last 2 months a marketing company reached out to her for a marketing deal with Ford to be an ambassador for the F-150 line of trucks. She had to do background check and the whole deal, today they sent her the window sticker of the truck they are shipping her in a couple weeks and it’s a brand new Raptor R 😳😳😳😳 she was like holy shit !!! Lol they just want her to use it as she normal does and do some videos of using it in real life. They pay for everything including gas. It’s definitely a new way of doing business and Big companies pay for it to try to get more sales.I’ll post pics soon as her truck gets dropped off.
Have you read the contracts? I only say this as I knew someone years ago that had a similar situation where they were given a vehicle from a manufacture. (Racer in the NASCAR truck series) What they did not realize is the vehicle was like a payment or income, and they needed to claim it and taxes need to be paid on it. It’s not truly free.

Also some are written like it’s a lease and would be returned at the end of the contract, and some are just like a purchase. But either way check the contract and with your CPA or tax person, so you’re not surprised.
 

702sandman

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Have you read the contracts? I only say this as I knew someone years ago that had a similar situation where they were given a vehicle from a manufacture. (Racer in the NASCAR truck series) What they did not realize is the vehicle was like a payment or income, and they needed to claim it and taxes need to be paid on it. It’s not truly free.

Also some are written like it’s a lease and would be returned at the end of the contract, and some are just like a purchase. But either way check the contract and with your CPA or tax person, so you’re not surprised.
Yes we read all the fine details and it’s a 1 year deal with no buy at all she just returns the vehicle after the 1 year and at that time they will decide to issue another year with new vehicle/model or terminate.
 
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