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fishing fool

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DWC

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It’s mail in for a reason. Retailers get full credit for the sale. Budlight will get full credit for the sale. They’ll hide the markdown on the total AB bottom line.
 

Roosky01

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I think you can walk up to the counter with a case and state that you are experiencing gender confusion and they just let you walk out with it nowadays?
 
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n2otoofast4u

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I have always been a BL drinker. I too have shifted to other brands through this whole thing, but SOB do I miss my BL. That said, at that price I’ll think twice, but still not going to purchase.
 

SpeedyWho

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At some point, don’t you have to think “the message has been sent.” I dunno. No matter, what a way to destroy a brand. Epic fail.

Absolutley not, the message hasn’t been sent. They have done nothing to acknowledge this situation except fire some idiot. These brands need realize their base isn’t behind this bullshit, and stop pushing perverted mental illness as “normal”. They deserve to fail.
 

HNL2LHC

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At some point, don’t you have to think “the message has been sent.” I dunno. No matter, what a way to destroy a brand. Epic fail.
That is a big nope!!!! They will go back under cover with their agenda. There are other brands that deserve our hard earned $$$. Things need to change sooner than later. 👍
 

Singleton

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At some point, don’t you have to think “the message has been sent.” I dunno. No matter, what a way to destroy a brand. Epic fail.

NO. The CEO had a chance to fix this. IMO, he F’d his interview last week and that speak volumes. AB is now trying to win customers back (they left, they are not returning) and not offend anyone. The CEO is going to resign. Too many shareholders are pissed at how this was handled.

CEO should have said in his interview = BL is a beer that brings people together from all backgrounds. One of our marketing activities in March, did not do that, and for that I apologize. Our products are supposed to bring folks together, to have a good time (no matter who they are) and we need to get back to that driving factor.
 

Luvnlife

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Talked to a long time friend the other day and this came up. He said he’s getting all the bud light he wants for free, his coworkers brother works at AB. My guess is it’s either going to go bad or they want to keep it moving to show people are buying it🤷🏼‍♂️
 
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samsah33

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Bud Light has, for lack of a better term, "jumped the shark." They have become a meme. People now mock each other with the term "Bud Light Drinker." A friend got a big bottle of BL in a wine gift bag as a gag gift at a party over the weekend. The current perception of the brand is that it is now associated with transexualism, which will be difficult, if not impossible, to overcome. The switching cost for beer is almost nonexistent and people have moved on to other brands.
 

Orange Juice

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Absolutley not, the message hasn’t been sent. They have done nothing to acknowledge this situation except fire some idiot. These brands need realize their base isn’t behind this bullshit, and stop pushing perverted mental illness as “normal”. They deserve to fail.

The beer market changed long before Budlight‘s recent marketing failure. None of my kids drink beer, unless it’s at least semi-crafted, and they very seldom drink more then two or three. They’d rather have a crafted bourbon.
 

Orange Juice

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Talked to a long time friend the other day and this came up. He said he’s getting all the bud light he wants for free, his coworkers brother works at AB. My guess is it’s either going to go bad or they want to keep it moving to show people are buying it🤷🏼‍♂️
At those prices (3.99), I’m sure if I drank a 12 pack a day, I‘d thank The gods for this fuck up.

Im sure a few Coors drinkers will switch over while this product is super discounted.
 

DLow

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At those prices (3.99), I’m sure if I drank a 12 pack a day, I‘d thank The gods for this fuck up.

Im sure a few Coors drinkers will switch over while this product is super discounted.
Well, your posts are always good for a morning laugh.
 

calkid

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Absolutley not, the message hasn’t been sent. They have done nothing to acknowledge this situation except fire some idiot. These brands need realize their base isn’t behind this bullshit, and stop pushing perverted mental illness as “normal”. They deserve to fail.
I will never understand why any corporation gets involved in politics at all. In the case of AB, there may have been fiduciary negligence.
"Fiduciary negligence generally comes in the form of passive behavior, in that it is a failure to take action or take any steps to stop or address the actions of others".
No doubt the top shareholders are looking at this as well.
 

2Driver

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Nothing better than a QRC code for collecting your data.

Didn't these assclowns learn anything? They go right back at it by making gender an issue to get a discount on their beer. WTF? 🤡

I just doubled down on never. Hope everyone else does too. When they learn they can’t give it away, maybe they will get the message that 90% of the country isnt really inline with the woke far left.
 

DWC

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NO. The CEO had a chance to fix this. IMO, he F’d his interview last week and that speak volumes. AB is now trying to win customers back (they left, they are not returning) and not offend anyone. The CEO is going to resign. Too many shareholders are pissed at how this was handled.

CEO should have said in his interview = BL is a beer that brings people together from all backgrounds. One of our marketing activities in March, did not do that, and for that I apologize. Our products are supposed to bring folks together, to have a good time (no matter who they are) and we need to get back to that driving factor.
It’ll be fun to hear what the board has to say on this when it’s all done. Everyone has a boss, including the CEO and the board for that matter. As long as enough market share stays within the AB brands he may be safe. As you are well aware in big public companies the best way to save your job is to shoot a hostage. Sounds like he’s done that. If he’d quit stepping on his junk he could make it.
 
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