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Is Print Dead?

One2go

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I remember starting a rant when Hot Rod back away from monthly.
I have 40 years of HRM, about the same of Car Craft. I just moved them yesterday. I loved the tech and the magazine format, but I can see the whole deal they are facing.
I don' know the answer, I hope some smart guy finds one, but with the you tube taking over the world, many younger people just do not want to invest the time in actually reading a magazine.
It is a shame.
Hot Rod was must get monthly,
I was motocross guy so MXA , dirt bike mag, cyclenews were mainstays of the late 70s through the 90s for me when I was racing as a kid. Lol
I did a job for a guy few years at a commercial building that had thousands of hot rod mags and drag racing newspapers. He was a hoarder and kept everything to do with cars and printed materials. He gave me like 5 old hot rod magazines. lol
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Todd Mohr

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Dirt Bike, Car&Driver, and Road&Track were my main magazines for 30 plus years. Now it's online and I'm not really into them, just not the same.
 

RiverDave

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If I recall, Playboy committed suicide by stopping nude photos.

In so far as the digital experience, As a potential ad buyer, I can do the same thing for free with my cell phone, why should I use you? I think that is the challenge with digital. I'm not confident you can build a financially viable business plan when everyone thinks they can do the same themselves. I could film that with my iPhone, edit in minutes with my iPhone and use the $5000 on PPC ads. I'm not saying I WOULD do that, I'm saying I COULD and I think that makes selling digital much more difficult.

I'm not confident the pivot is as easy as adding a digital subscription model. That just seems a race to the bottom. Shuddering is an option. I talked to different person today between my daily activities who did exactly that with his business and he was satisfied with that outcome. I turned over a few rocks and found a couple examples of Boomer owned businesses that don't have good exit strategies. I might have tripped over a the side hustle I was looking for.


I think that is gonna be changing. They are struggling with sales since the inflation spike.

Well honestly the things we do you can’t do with a cell phone etc.. you could certainly cheat some of it and as long as ya stayed to 10-15 second reels ya might get away with “some” of it.. but not nearly all of it.

I am of the same mindset where I’ve tried to “cheat” the system on occasion to make it cheaper. I bought a 90mph drone to try and get away from Helicopters etc.. end of the day you can’t get the production quality cheating.

If ya want the good shit ya gotta buy the crazy camera with the crazy gimble, the 360
Cams the drones the softwares and then ya gotta pay some guy that went to film school etc stupid money to put it all together.. it just kinda is what it is… “if” ya want to have a product worth selling.

For us it makes sense because we have the real estate side of things.. if I relied solely on west coast boating we’d be going upside down and bankrupt in weeks.

However for us it’s a symbiotic relationship that the boat content attracts the people which in turn we can convert into buyers.

I’m at the position by now where I am damn close to just telling all the boat mfg’s to keep the ad money but endorse us at the RE company for their customers. I think we’d come out further ahead than we are.

To get back to your point though why use someone else vs do it yourself. Doesn’t matter what ya do if nobody sees it. Inversely it doesn’t matter how many people see it if they aren’t buyers.. our IG reaches well over a million people a month. Rdp reached 200’ish unique IP’s and fb is another ridiculous number. I could quote stats approaching 1.8-2 million.. realistically one of it matters.. what matters is (IMO) what happens right here on the forum. Out of the 200’ish we have thousands of legit buyers and consumers that either post or read here. Those are the guys I care about, and honestly the guys our advertisers “should” care about because that’s the guys buying their products, regardless if it’s a 100.00 or 10,000,000.00 dollars.
RD
 
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Sportin' Wood

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Well honestly the things we do you can’t do with a cell phone etc.. you could certainly cheat some of it and as long as ya stayed to 10-15 second reels ya might get away with “some” of it.. but not nearly all of it.

I am of the same mindset where I’ve tried to “cheat” the system on occasion to make it cheaper. I bought a 90mph drone to try and get away from Helicopters etc.. end of the day you can’t get the production quality cheating.

If ya want the good shit ya gotta buy the crazy camera with the crazy gimble, the 360
Cams the drones the softwares and then ya gotta pay some guy that went to film school etc stupid money to put it all together.. it just kinda is what it is… “if” ya want to have a product worth selling.

For us it makes sense because we have the real estate side of things.. if I relied solely on west coast boating we’d be going upside down and bankrupt in weeks.

However for us it’s a symbiotic relationship that the boat content attracts the people which in turn we can convert into buyers.

I’m at the position by now where I am damn close to just telling all the boat mfg’s to keep the ad money but endorse us at the RE company for their customers. I think we’d come out further ahead than we are.

To get back to your point though why use someone else vs do it yourself. Doesn’t matter what ya do if nobody sees it. Inversely it doesn’t matter how many people see it if they aren’t buyers.. our IG reaches well over a million people a month. Rdp reached 200’ish unique IP’s and fb is another ridiculous number. I could quote stats approaching 1.8-2 million.. realistically one of it matters.. what matters is (IMO) what happens right here on the forum. Out of the 200’ish we have thousands of legit buyers and consumers that either post or read here. Those are the guys I care about, and honestly the guys our advertisers “should” care about because that’s the guys buying their products, regardless if it’s a 100.00 or 10,000,000.00 dollars.
RD
You've touched on what I think is the biggest value my friend has to offer in trade which is his network of targeted enthusiasts.

The delivery method of content that attracts the moths to the flame does not seem as important as the size of the flame. Be it print, digital, email, events or social. Capturing and keeping healthy moths is the goal.

You can have the baddest team of content creators and still not communicate the value proposition. That sounds like what happens with the performance boat industry. They don't need more leads or perhaps even more incremental sales growth, so any marketing you are selling is not perceived as valuable, however the RE industry needs those leads so it makes sense you would take that approach.

This thread did not really surprise me, I don't believe print is dead, the quality of the content is what is important, not the delivery method. If you have all your chips in a single bucket, you run the risk of feeling some pain when there is a disruption.

Free advice @RiverDave , I would trade advertising on RDP for direct access to the performance boat manufactures customer lists. They seem far more valuable to your program than a few bucks.
 

Howardflat

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Mass print is dead, independent niche print is on a resurgence, but it's expensive and caters to a very narrow audience. If you find a good marke yo super serve you can sell fewer copies for a mich higher price. Think $20 and above per copy

Honestly mass print was dead 15 years ago when 60-80% of the magazine was advertisements.... They screwed the consumer and skinned that cow instead of milking it.
You buy any printed mags recently Racey? lol. Purely educational.
 

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Not quite for magazine or newspaper print information, however with every property listing, market updates in my real estate "farm" I serve, I send out flyers, postcards, notepads, seasonal cards, My "farm" is about 9000 homes, average mailer costs $4000 including print and stamps. Been doing this for 12 years. It's been my only source of marketing and my only source of income. For real estate, I think you have three options, you either send out prints so people know you are the market expert, your sphere, and or you are on the phone prospecting/telemarketing.
 
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RiverDave

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You've touched on what I think is the biggest value my friend has to offer in trade which is his network of targeted enthusiasts.

The delivery method of content that attracts the moths to the flame does not seem as important as the size of the flame. Be it print, digital, email, events or social. Capturing and keeping healthy moths is the goal.

You can have the baddest team of content creators and still not communicate the value proposition. That sounds like what happens with the performance boat industry. They don't need more leads or perhaps even more incremental sales growth, so any marketing you are selling is not perceived as valuable, however the RE industry needs those leads so it makes sense you would take that approach.

This thread did not really surprise me, I don't believe print is dead, the quality of the content is what is important, not the delivery method. If you have all your chips in a single bucket, you run the risk of feeling some pain when there is a disruption.

Free advice @RiverDave , I would trade advertising on RDP for direct access to the performance boat manufactures customer lists. They seem far more valuable to your program than a few bucks.

If you want to know how organized the performance boat industry is... I'd ask for a copy of each and everyone of their CRM's.. The response I'd get back would be "What's a CRM."

I had a lunch with a certain photographer the other day, and I swear the conversation would have made the most epic pod cast for west coat boating anybody has ever heard. All of it just our opinions, and most of it just literally wanting to grab some of these guys by their ears and say "WHY AREN'T YOU DOING THIS" or in some cases "WHY THE FUCK ARE YOU DOING THAT?" LOL.

The manufacturers (most) have stepped so far back from reality it's unbelievable. There was several sizable events this year that were and are put on by enthusiasts because the Mfg's have decided they don't want to deal with a regatta etc..

In at least 2 instances that I know of.. The person in charge of xyz company showed up "near" the event (within eye sight) driving a different brand of boat, and never once entered said event to shake hands with former customers etc..

I'm thinking.. Jesus I'd give my left nut to be in a room or a spot with 200 people that I know have already bought a product I have, just so I could have the opportunity to sell them a new one?? WTF?

It is fucking wild and it would be funny if it wasn't so sad.

The times they are a changing though.. So these guys better figure it out and start having somethings to get people into their showrooms or around to talk sales and product, or they just flat out aren't going to be around at all.



RD
 

Roosky01

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We are able to consume so much information in a short period of time on all the different devices now that I find myself extremely bored with magazines. And I want to like print media! ☹

Also, I used be an avid book reader and the only time I find myself reading a book now is on vacation. Otherwise, it's just audiobooks for me since I spend alot of time behind the wheel...
 
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Sportin' Wood

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If you want to know how organized the performance boat industry is... I'd ask for a copy of each and everyone of their CRM's.. The response I'd get back would be "What's a CRM."

I had a lunch with a certain photographer the other day, and I swear the conversation would have made the most epic pod cast for west coat boating anybody has ever heard. All of it just our opinions, and most of it just literally wanting to grab some of these guys by their ears and say "WHY AREN'T YOU DOING THIS" or in some cases "WHY THE FUCK ARE YOU DOING THAT?" LOL.

The manufacturers (most) have stepped so far back from reality it's unbelievable. There was several sizable events this year that were and are put on by enthusiasts because the Mfg's have decided they don't want to deal with a regatta etc..

In at least 2 instances that I know of.. The person in charge of xyz company showed up "near" the event (within eye sight) driving a different brand of boat, and never once entered said event to shake hands with former customers etc..

I'm thinking.. Jesus I'd give my left nut to be in a room or a spot with 200 people that I know have already bought a product I have, just so I could have the opportunity to sell them a new one?? WTF?

It is fucking wild and it would be funny if it wasn't so sad.

The times they are a changing though.. So these guys better figure it out and start having somethings to get people into their showrooms or around to talk sales and product, or they just flat out aren't going to be around at all.



RD


I'm not surprised by any of that, but I don't understand it. Hindsight is 20/20 and I can think of tons of missteps I've made over the years.

"The past is useful only as a ways and means for progress."

My buddy believes his customer is the subscriber, he was hesitant to entertain my opinion that the customer was the advertisers. He thinks of his advertisers more as partners that help him produce his product. (content) I would bet that many of the boat manufactures you speak of don't think much differently. Maybe they don't see RDP as the farm (thanks @Raffit78 good stuff) but more as doing you a favor to help you maintain the community, rather than a collection of people to buy their products.

Thanks everyone for the feedback.
 

cyclone

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I'm not surprised by any of that, but I don't understand it. Hindsight is 20/20 and I can think of tons of missteps I've made over the years.

"The past is useful only as a ways and means for progress."

My buddy believes his customer is the subscriber, he was hesitant to entertain my opinion that the customer was the advertisers. He thinks of his advertisers more as partners that help him produce his product. (content) I would bet that many of the boat manufactures you speak of don't think much differently. Maybe they don't see RDP as the farm (thanks @Raffit78 good stuff) but more as doing you a favor to help you maintain the community, rather than a collection of people to buy their products.

Thanks everyone for the feedback.
The issue with catering to advertisers first and the subscribers second is that in the end, the content you produce becomes a paid-for, watered-down mess. Do that long enough and you lose the audience and now you have to reduce your ad rates. Its a balancing act but serving the audience first is the best path toward long-term success. As for growing a print-based business today? Good luck. It isn't gonna die completely but the market is dicey at best.
 

Sportin' Wood

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The issue with catering to advertisers first and the subscribers second is that in the end, the content you produce becomes a paid-for, watered-down mess. Do that long enough and you lose the audience and now you have to reduce your ad rates. Its a balancing act but serving the audience first is the best path toward long-term success. As for growing a print-based business today? Good luck. It isn't gonna die completely but the market is dicey at best.
Agreed. See my previous posts about the value of story telling and content. You would know better than most, the medium pivot did not change the value, just the delivery method.
 

angiebaby

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Well honestly the things we do you can’t do with a cell phone etc.. you could certainly cheat some of it and as long as ya stayed to 10-15 second reels ya might get away with “some” of it.. but not nearly all of it.

I am of the same mindset where I’ve tried to “cheat” the system on occasion to make it cheaper. I bought a 90mph drone to try and get away from Helicopters etc.. end of the day you can’t get the production quality cheating.

If ya want the good shit ya gotta buy the crazy camera with the crazy gimble, the 360
Cams the drones the softwares and then ya gotta pay some guy that went to film school etc stupid money to put it all together.. it just kinda is what it is… “if” ya want to have a product worth selling.

For us it makes sense because we have the real estate side of things.. if I relied solely on west coast boating we’d be going upside down and bankrupt in weeks.

However for us it’s a symbiotic relationship that the boat content attracts the people which in turn we can convert into buyers.

I’m at the position by now where I am damn close to just telling all the boat mfg’s to keep the ad money but endorse us at the RE company for their customers. I think we’d come out further ahead than we are.

To get back to your point though why use someone else vs do it yourself. Doesn’t matter what ya do if nobody sees it. Inversely it doesn’t matter how many people see it if they aren’t buyers.. our IG reaches well over a million people a month. Rdp reached 200’ish unique IP’s and fb is another ridiculous number. I could quote stats approaching 1.8-2 million.. realistically one of it matters.. what matters is (IMO) what happens right here on the forum. Out of the 200’ish we have thousands of legit buyers and consumers that either post or read here. Those are the guys I care about, and honestly the guys our advertisers “should” care about because that’s the guys buying their products, regardless if it’s a 100.00 or 10,000,000.00 dollars.
RD

I never, ever see an RDP post on IG or FB. Ever. This is the problem with the social network companies and why I think they are losing their value to both the advertiser and consumer. I get a bunch of ads for things that I've no interest in, over and over again. People or pages I follow, not so much. I've been spending less time there because of it.
 

RiverDave

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I never, ever see an RDP post on IG or FB. Ever. This is the problem with the social network companies and why I think they are losing their value to both the advertiser and consumer. I get a bunch of ads for things that I've no interest in, over and over again. People or pages I follow, not so much. I've been spending less time there because of it.

That is weird because we put up a lot on both platforms
 
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Sportin' Wood

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That is weird because we put up a lot on both platforms
You might be surprised how little your target gets hit. I have business units where the leadership is crying they want more social and when we send the reports they are surprised we had posted so much crap. They are not seeing their own content in the wild.

I never saw RDP posts on IG either. Guess we don't meet the socioeconomic profile requirements. No DCB, No land Barron, no F150. :)

I hate social, I've abandoned it in my personal life including LinkedIn. It offers me almost no value. The last hold out is FB marketplace which I poach from my wife's account. as a shopping platform and Youtube which is my primary news outlet.

RDP is my only social connection right now.


I do have two newspapers and three magazines sitting here on the table next to me.
 
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Sportin' Wood

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@cyclone This helps the rest of us understand.

This video could be the script for many people right now. It was shared with me by a friend who helped build a popular off-road enthusiast product brand that was sold to Private Equity. He was shown the door shortly after. His previous co-workers are dealing with a new culture that went from a fun family like workplace to a slave ship.

This is going on in many companies as the inflationary climate pushes businesses who answer to investors to seek ways to shore up margins and maintain growth. The easy way is to cut the workforce and pile on more work for those that stay and make budget cuts. The shift to defense can be painful.

In doing some research I came across a newer MTrend video by a popular acquaintance of Cyclone's and you could see the diminished value in the content. There was a lot of the story missing and the climax was underwhelming. There were rays of sunshine that provided value due to the onscreen talent, but it seemed like it was a phoned in version of a previously cool idea.

So maybe Print's Not Dead, Maybe it's just the GD corporations sucking the life out of, and commercializing the work of the cool kids. If I think back to my youth they did that to every counter culture and lifestyle they could. Be it music, skateboarding, BMX and Motocross. They are doing it now to social media, the web and digital content creation. Fucking Pikers. All the extra layers of bureaucracy, compliance and risk mitigation.

After I've had a week to think about this, what strikes me is the buyers are not really to blame, the seller is to blame. The founder that rally's the troops to build a cool brand, then quietly sells the ship and its crew off to slavery to the Wall Street Pirates. The leaders who surrender to the larger opposing force without a fight and leave their people under the rules of an occupying force. How can you blame them I guess, they want a payday and the only buyers are soulless slavers.

What I learned in my quest to answer the question "Is Print Dead" is that we are all dying a little bit each day like the frog boiling in the pot. The unintended consequence of capitalism is you have to navigate greed.

My assumption is that if you can hustle, you have a good product and a network, the delivery medium is not as important as long as people can find it.

I don't feel entirely bad for enthusiasts content creators that ran away with the circus and now find themselves in uncharted territory, at least they got the opportunity to practice their craft, and enjoyed themselves when the wind was at their backs and the waters where calm. They will have a hell of a record to look back on and recall the days when they were cool.

The circus asked me if I wanted to take another trip, my real question is do I want to swing from the trapeze again, or just watch from the stands. I suspect, it would be more like shoveling Elephant shit and sleeping with the beaded lady.
 

pkrrvr619

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Is Print Dead?

Are printed magazines still in demand?

I had a 3.5 hour discussion yesterday with a friend that owns a printed magazine that hits the newsstand and gets mailed to subscribers.

At least 2.5 hours was spent exploring the future of his book. His demographic is primarily men, his Boomer demo is about the same as RDP, they have some money, they buy things from his advertisers, it all works pretty good. His younger crowd, has no money, they want everything for free, they want to consume digitally, but for free. Advertisers can direct their spend to PPC ads on various platforms to satisfy their needs with a very flexible cost structure away from his book.

The question we kept coming back to was as the Boomer market shrinks, will the younger markets support a printed book?

He is considering what three years from now looks like and his exit strategy.

If you know the book, please don't post the name. I don't think it's important, however it is a niche market, just like RDP.

I suspect I know the answer is Yes, Print is Dead, but that is the kind of complex business problem I like to solve. What say you?
It’s dying on the vine and being replaced with social media.

Smart companies are realizing this and incorporating social media strategies as that younger generation will become boomers eventually so best to be ahead of the curve.

Fun fact. 37 percent of all buying decisions are made/influenced by social media. Can that be said of print?

Companies that ignore social media do so at their own peril
 
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liquid addiction

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I have been making printing ink cans for over 35 years. We made everything from small sample size up to 10lb sizes. We sold them by the truck loads to the ink manufacturers up until early 2000’s. It has gradually slowed down to the point of a few cases to the customers that used to buy truck loads.
 

pkrrvr619

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If Playboy couldn't make it, I dunno how anyone else could..

The boating industry is 20 years (literally not figuratively) behind everyone else... but the future is digital whether we like it or not.

Here's a question of the day.. If you wanted to place a full page ad in a magazine, you get a static image and a tag line with some contact information.. That is 2500-5000 in a print mag..

For 5K... I can take you for a ride in that boat with video, show you how it comes on plane, how it turns, realistic top speeds and sell the dream..

It's impossible to compete, eventually the people in the marine industry will figure that out.

RD
This is spot on. In my social media work/studies everyone says the same think of the boating industry.

Jet skis and wake boats are catching on though.
 

Sportin' Wood

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It’s dying on the vine and being replaced with social media.

Smart companies are realizing this and incorporating social media strategies as that younger generation will become boomers eventually so best to be ahead of the curve.

Fun fact. 37 percent of all buying decisions are made/influenced by social media. Can that be said of print?

Companies that ignore social media do so at their own peril
This is spot on. In my social media work/studies everyone says the same think of the boating industry.

Jet skis and wake boats are catching on though.

I'm all over the board on this topic, it's fun for me to see others views, thanks for sharing.

I'm concerned that data is suspect. I have a hard time believing "All". Perhaps all impulse purchases, or B2C, but I can't imagine Ford is using Social media to influence the buying behavior of the suppliers of any of its assembly in any given plant across the globe. Insert any manufacturing companies purchasing department. I would be shocked to hear that procurement departments are using social media to find the best supplier of any given products.

Purchasing a T-shirt that has a picture of George Washington chugging a beer leading up to Labor day, sure.
 

pkrrvr619

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I'm all over the board on this topic, it's fun for me to see others views, thanks for sharing.

I'm concerned that data is suspect. I have a hard time believing "All". Perhaps all impulse purchases, or B2C, but I can't imagine Ford is using Social media to influence the buying behavior of the suppliers of any of its assembly in any given plant across the globe. Insert any manufacturing companies purchasing department. I would be shocked to hear that procurement departments are using social media to find the best supplier of any given products.

Purchasing a T-shirt that has a picture of George Washington chugging a beer leading up to Labor day, sure.
that’s a great point and I should have clarified. B2c not b2b in the 37 percent category.

I do wonder if that may change as the younger demo moves up into production roles where they become buyers in the b2b realm.

My industry is tech and the main players in that space social media is worse than the boating industry. LinkedIn seems to be the social media of choice for b2b but that platform is also a corporate self congratulatory jerk fest.
 

Sportin' Wood

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LinkedIn seems to be the social media of choice for b2b but that platform is also a corporate self congratulatory jerk fest.
Yes.

I don't like that it became that.

I'm in the B2B space, about the only thing Social provides is re-targeting opportunity to drip our message.

That thing I dislike about LinkedIn is that crafty spammers can figure out the email naming conventions and use LinkedIn to fill my email up with cold call crap. I had to hide my identity there as well.
 

cyclone

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@cyclone This helps the rest of us understand.

This video could be the script for many people right now. It was shared with me by a friend who helped build a popular off-road enthusiast product brand that was sold to Private Equity. He was shown the door shortly after. His previous co-workers are dealing with a new culture that went from a fun family like workplace to a slave ship.

This is going on in many companies as the inflationary climate pushes businesses who answer to investors to seek ways to shore up margins and maintain growth. The easy way is to cut the workforce and pile on more work for those that stay and make budget cuts. The shift to defense can be painful.

In doing some research I came across a newer MTrend video by a popular acquaintance of Cyclone's and you could see the diminished value in the content. There was a lot of the story missing and the climax was underwhelming. There were rays of sunshine that provided value due to the onscreen talent, but it seemed like it was a phoned in version of a previously cool idea.

So maybe Print's Not Dead, Maybe it's just the GD corporations sucking the life out of, and commercializing the work of the cool kids. If I think back to my youth they did that to every counter culture and lifestyle they could. Be it music, skateboarding, BMX and Motocross. They are doing it now to social media, the web and digital content creation. Fucking Pikers. All the extra layers of bureaucracy, compliance and risk mitigation.

After I've had a week to think about this, what strikes me is the buyers are not really to blame, the seller is to blame. The founder that rally's the troops to build a cool brand, then quietly sells the ship and its crew off to slavery to the Wall Street Pirates. The leaders who surrender to the larger opposing force without a fight and leave their people under the rules of an occupying force. How can you blame them I guess, they want a payday and the only buyers are soulless slavers.

What I learned in my quest to answer the question "Is Print Dead" is that we are all dying a little bit each day like the frog boiling in the pot. The unintended consequence of capitalism is you have to navigate greed.

My assumption is that if you can hustle, you have a good product and a network, the delivery medium is not as important as long as people can find it.

I don't feel entirely bad for enthusiasts content creators that ran away with the circus and now find themselves in uncharted territory, at least they got the opportunity to practice their craft, and enjoyed themselves when the wind was at their backs and the waters where calm. They will have a hell of a record to look back on and recall the days when they were cool.

The circus asked me if I wanted to take another trip, my real question is do I want to swing from the trapeze again, or just watch from the stands. I suspect, it would be more like shoveling Elephant shit and sleeping with the beaded lady.
Corporations kill creativity. And yes, you're right at some point whoever owns the ship is gonna sell it and the crew is gonna pay the price. Every magazine (except Hot Rod) I've ever written for or edited was sold several times and killed. I got out of the print game in 2013 because it was obvious where it was a dead end industry. But working in video is very much the same as large entities gobble up smaller ones and soon we'll all be back to getting our content from a few different sources instead of the 100s we have available now. Its the sole reason that I started my Youtube channel. It was the only viable way to take charge of my future. The other shows I film outside of YT are not mine, even the one with my name on it wasn't mine; I have zero stake in any of them and the rug can and will be pulled out of from under myself and my coworkers at any given moment. :)
 

Warlock1

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I certainly hope it's not dead. I am a paper guy. I would rather read something on paper, highlight it with a marker, tab the page so I can reference it later. My wife on the other hand is a technical guru. She doesn't read anything paper.

I also used to work in the printing industry from the early 90's to 2006 or so. Most fun times I have at any job. I worked for Kodak on their commercial ink jet systems and Oce Printing Systems which later was bought out by Canon on their Electrophotography and wide format systems.

Back then 80% of all scratch off lottery tickets were printed off on our systems. We were printing at 1000 feet per minute. At that speed we had to use cameras, special software and strobe lights to see the print. Eight printheads with a print area of about 4.25 inches stitched together of completely variable data equates to controlling 800 million drops of ink a second. That was amazing back then and yet today they are doing 1500 feet per minute as the paper transport systems and drying stations have come a long way.

The trade shows were epic and I have some good stories about those...lol

It was a perfect mix of electromechanical engineering and I miss it to this day. I hated the on-call after a while. Way too many 30 hour days and driving home and not remembering how I got home.
 

Sportin' Wood

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Thanks again for all the feedback. I just received something delightful in the mail yesterday. I love when I am pleasantly surprised.

I placed an online order for the first time from Geno's Garage

The product showed up when they said it would and when I opened the package there was a package of candy, a printed note thanking me for the business and a PRINTED Catalog.

I've already circled a number of items for my next order of things I was not looking for.

Print done right.
 
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