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http://www.autonews.com/article/201...truck-war-heats-up?cciid=email-autonews-daily
GM boosts discounts on big pickups as summer truck war heats up
DETROIT -- General Motors more than doubled discounts on some of its large pickups in July’s first 10 days after U.S. sales of the highly profitable models fell last month despite ads attacking the durability of Ford Motor Co.’s aluminum-bodied trucks.
Incentives averaged $7,962 on the Chevrolet Silverado, up 76 percent from June levels, and $9,457 on the GMC Sierra, an increase of 147 percent, according to J.D. Power data obtained by Bloomberg.
Ford offered $4,457 on its F-150 and Fiat Chrysler Automobiles had discounts of $6,172 on its Ram, according to the research firm.
During June, U.S. sales fell 3.7 percent for the Silverado and 7.8 percent for the Sierra, while Ford’s F-series deliveries surged 29 percent. The previous month, GM began running ads showing heavy workloads tearing up the aluminum beds of Ford pickups while only scratching Chevy models.
For the first half of the year, Silverado's U.S. sales fell 1 percent to 273,652 vehicles while Sierra gained 6 percent to 106,466 vehicles. F-series deliveries rose 11 percent to 395,244 units.
Full-size pickups are hotly contested and lucrative market for U.S. automakers, which can make more than $10,000 per vehicle on them. GM is eager to end Ford’s 39-year reign as the leader in sales of those trucks.
“GM had a big promotion in June and it didn’t really move the needle so they sweetened it,” Michelle Krebs, a senior analyst with researcher AutoTrader, said in an interview. “It appears from the sales numbers in June that the truck-bed ad wars did not resonate with consumers in a way that sent them to Chevy and GMC trucks.”
GM spokesman Jim Cain said the company’s incentive numbers rose in early July because it ran a sale that offered 20 percent off sticker prices. He couldn’t immediately confirm the J.D. Power figures, but he didn’t challenge them.
Silverado's U.S. sales fell 1 percent through June to 273,652 vehicles while Sierra gained 6 percent to 106,466 vehicles. Ford F-series deliveries rose 11 percent to 395,244 units.
GM boosts discounts on big pickups as summer truck war heats up
DETROIT -- General Motors more than doubled discounts on some of its large pickups in July’s first 10 days after U.S. sales of the highly profitable models fell last month despite ads attacking the durability of Ford Motor Co.’s aluminum-bodied trucks.
Incentives averaged $7,962 on the Chevrolet Silverado, up 76 percent from June levels, and $9,457 on the GMC Sierra, an increase of 147 percent, according to J.D. Power data obtained by Bloomberg.
Ford offered $4,457 on its F-150 and Fiat Chrysler Automobiles had discounts of $6,172 on its Ram, according to the research firm.
During June, U.S. sales fell 3.7 percent for the Silverado and 7.8 percent for the Sierra, while Ford’s F-series deliveries surged 29 percent. The previous month, GM began running ads showing heavy workloads tearing up the aluminum beds of Ford pickups while only scratching Chevy models.
For the first half of the year, Silverado's U.S. sales fell 1 percent to 273,652 vehicles while Sierra gained 6 percent to 106,466 vehicles. F-series deliveries rose 11 percent to 395,244 units.
Full-size pickups are hotly contested and lucrative market for U.S. automakers, which can make more than $10,000 per vehicle on them. GM is eager to end Ford’s 39-year reign as the leader in sales of those trucks.
“GM had a big promotion in June and it didn’t really move the needle so they sweetened it,” Michelle Krebs, a senior analyst with researcher AutoTrader, said in an interview. “It appears from the sales numbers in June that the truck-bed ad wars did not resonate with consumers in a way that sent them to Chevy and GMC trucks.”
GM spokesman Jim Cain said the company’s incentive numbers rose in early July because it ran a sale that offered 20 percent off sticker prices. He couldn’t immediately confirm the J.D. Power figures, but he didn’t challenge them.
Silverado's U.S. sales fell 1 percent through June to 273,652 vehicles while Sierra gained 6 percent to 106,466 vehicles. Ford F-series deliveries rose 11 percent to 395,244 units.