Enjoy your coffee.

[Danger Dave]

Brandon Roper v. Black Rifle Coffee

A former employee, Brandon Roper, has filed a lawsuit against Black Rifle Coffee Company (BRCC) and its CEO, Evan Hafer, alleging sexual harassment, discrimination, retaliation, and wrongful termination. Roper claims that Hafer created a hostile work environment that included sexual harassment...

www.lawow.org

 

[LHC30]

Wow, I bet there is a lot left out on both sides.

 

[Racey]

On or about August 15, 2016, Evan Hafer called Mr. Roper into his office. In front of Mr. Roper and several other people in his office, Mr. Hafer stripped down all his clothes and stood in front of Mr. Roper completely naked. Mr. Hafer acted as if he expected some sort of response out of Mr. Roper. Instead, Mr. Roper, averted his eyes and tried to turn the conversation back to work. 18. Several days later, Mr. Roper and Mr. Hafer were working alone in a conference room when Mr. Hafer turned to Mr. Roper and said, “Why don’t we close that door and butt fuck the shit out of each other?” Mr. Roper rejected the sexual proposition and the meeting continued in awkward tension.

 

[wallnutz]

Wonder if they would have changed the name to Brown Rifle Coffee?

 

[Dan Lorenze]

Not their first lawsuit.

 

[BingerFang]

Butt Rape Coffee Company - Utah’s finest

 

[pwerwagn]

What does “foreign llc” mean?

 

[MK1MOD0]

Not supersizing from a complete liberal. The company is a big supporter of the dems, the same group. That wants to take your black rifle . I have no idea how gun guys support this company.

 

[Bajastu]

That company is a total marketing scam. They may provide coffee but their business model and advertising is a complete joke and a lie to who they really support. I’d rather just pick up some Starbucks, at least they don’t hide behind their marketing and are open about who they support.

 

[Racey]

What does “foreign llc” mean?

One not based in the state?

Probably Delaware Incorporated or something.

 

[Kachina26]

“Why don’t we close that door and butt fuck the shit out of each other?”

What an unfortunate choice of words.

 

[4Waters]

On or about August 15, 2016, Evan Hafer called Mr. Roper into his office. In front of Mr. Roper and several other people in his office, Mr. Hafer stripped down all his clothes and stood in front of Mr. Roper completely naked. Mr. Hafer acted as if he expected some sort of response out of Mr. Roper. Instead, Mr. Roper, averted his eyes and tried to turn the conversation back to work. 18. Several days later, Mr. Roper and Mr. Hafer were working alone in a conference room when Mr. Hafer turned to Mr. Roper and said, “Why don’t we close that door and butt fuck the shit out of each other?” Mr. Roper rejected the sexual proposition and the meeting continued in awkward tension.

“Why don’t we close that door and butt fuck the shit out of each other?”
"I'm in"- Pete Buttigieg

 

[RiverDave]

That company is a total marketing scam. They may provide coffee but their business model and advertising is a complete joke and a lie to who they really support. I’d rather just pick up some Starbucks, at least they don’t hide behind their marketing and are open about who they support.

No way.. really?

 

[4Waters]

No way.. really?

BRC donated to th democratic party in 2020, BRC is no longer in my house

 

[Rajobigguy]

I bet they are in alliance with Bill Gates and putting vaccines in the coffee grounds. Forced compliance.

 

[was thatguy]

No way.. really?

Yes really.

 

[was thatguy]

That company is a total marketing scam. They may provide coffee but their business model and advertising is a complete joke and a lie to who they really support. I’d rather just pick up some Starbucks, at least they don’t hide behind their marketing and are open about who they support.

I only buy Starbucks.
Yes, they are libs all the way but they have never lied to me about it, and their coffee is better and cheaper.
Black rifle is a joke.

 

[HTTP404]

No way.. really?

Yeah, they suck.

 

[FROGMAN524]

BRCC is a joke. Never bought coffee from them or supported them in any way after what they did during the 2020 cycle.

 

[Blackmagic94]

Not surprised that Evan is a faggot

 

[ElAzul]

They gave me a free pound at SEMA I gave it to a homeless person

 

[RiverDave]

BRCC is a joke. Never bought coffee from them or supported them in any way after what they did during the 2020 cycle.

What did they do?


This makes zero sense to me.. why would a black rifle coffee company donate to people trying to take rifles?

 

[was thatguy]

What did they do?


This makes zero sense to me.. why would a black rifle coffee company donate to people trying to take rifles?

Because it’s all a marketing ploy.
This is all about 3 years old now.
Do you know who the founder and owner is?
Or what he did and said about various patriot movements and specifically about Kyle Rittenhouse and where he put his money?
He said outright that he would pay certain 2A supporters to NOT buy his coffee.
Did you read or hear his NYT interview?
Where he basically tried to distance himself and his company from the original selling Schtick about how patriotic the brand is?
Evan is a sellout, a liar, and a complete doucebag that turned over in the pursuit of scaling.
He may actually be a patriot, but his attempt to scale at the expense of his original base says it all as far as I’m concerned.
I’ll never buy, own, or drink anything associated with that pos for as long as I live.
I’ll gladly pay my $14 a bag for Starbucks beans.

Ozzy said it best: “you’ll meet a lot of people on the way up…don’t ever fuck them over, because you’re going to see them again on the way down..”

 

[FROGMAN524]

What did they do?


This makes zero sense to me.. why would a black rifle coffee company donate to people trying to take rifles?

Because they make a lot of money taking it from patriots like ourselves as long as we’re not paying attention where they’re spending it and what they’ve said politically, publicly.

 

[was thatguy]

Because they make a lot of money taking it from patriots like ourselves as long as we’re not paying attention where they’re spending it and what they’ve said politically, publicly.

yep
Post up a pic of the founder holding an AR15, all kitted out, with a blue line flag and BAM!
20 million instant clueless customers

 

[02HoWaRd26]

Fuck’m I’ll stick with my Dunkin Donuts coffee, taste the best and isn’t a rip off.

 

[4Waters]

Fuck’m I’ll stick with my Dunkin Donuts coffee, taste the best and isn’t a rip off.

That's what I drink

 

[napanutt]

Ozzy said it best: “you’ll meet a lot of people on the way up…don’t ever fuck them over, because you’re going to see them again on the way down..”

Pretty much.

 

[Blackmagic94]

What did they do?


This makes zero sense to me.. why would a black rifle coffee company donate to people trying to take rifles?

Because Evan is a liberal fuck that thinks vet bros are better then you and just wants your money

 

[napanutt]

Fuck’m I’ll stick with my Dunkin Donuts coffee, taste the best and isn’t a rip off.

According to our kid and his wife it's dunks. They love the dunks in New England.

 

[4Waters]

According to our kid and his wife it's dunks. They love the dunks in New England.

Well then I stand corrected, I will make sure I call it dunks for now on

 

[Rajobigguy]

My preference is Death Wish. The Valhalla Java is the best but the regular dark roast is pretty good too.

 

[napanutt]

Well then I stand corrected, I will make sure I call it dunks for now on

As you should. They're very adamant about what they call it.

 

[River Runnin]

I bet them butt fookers tried to make their own ...>>>

 

[napanutt]

I bet them butt fookers tried to make their own ...>>>

Exotic marsupial shit for your morning cup o’ Joe pleasure.

 

[RiverDave]

Because it’s all a marketing ploy.
This is all about 3 years old now.
Do you know who the founder and owner is?
Or what he did and said about various patriot movements and specifically about Kyle Rittenhouse and where he put his money?
He said outright that he would pay certain 2A supporters to NOT buy his coffee.
Did you read or hear his NYT interview?
Where he basically tried to distance himself and his company from the original selling Schtick about how patriotic the brand is?
Evan is a sellout, a liar, and a complete doucebag that turned over in the pursuit of scaling.
He may actually be a patriot, but his attempt to scale at the expense of his original base says it all as far as I’m concerned.
I’ll never buy, own, or drink anything associated with that pos for as long as I live.
I’ll gladly pay my $14 a bag for Starbucks beans.

Ozzy said it best: “you’ll meet a lot of people on the way up…don’t ever fuck them over, because you’re going to see them again on the way down..”

Crazy af

 

[was thatguy]

Black Rifle Coffee Company is Being Sued by an RTD Beverage Consultancy

A once chummy relationship between an Ohio-based RTD beverage consultancy and Black Rifle Coffee Company (BRCC) appears to have soured.

dailycoffeenews.com

 

[Sleek-Jet]

What did they do?


This makes zero sense to me.. why would a black rifle coffee company donate to people trying to take rifles?

Here's the NYT interview Dave, go read it and decide for yourself. I can agree with Hafer in a somethings and disagree on others. He's also sat for an interview for the WSJ , which is an interesting comparison between the papers.

AFA this lawsuit, anyone can alledge anything, it's up to the court system to prove those allegations have any merit or are true.

Can the Black Rifle Coffee Company Become the Starbucks of the Right? (Published 2021)

The company doubled its sales last year by leaning into America’s culture war. It’s also trying to distance itself from some of its new customers.

www.nytimes.com

 

[WYRD]

The things people do to be trendy it's like being back in high school.

Oh well, I gotta go make my morning Kirkland coffee

 

[was thatguy]

At the end of the day, my coffee purchases are dictated by taste and enjoyment, not politics.
I buy coffee that tastes good and doesn’t cost over $20 a pound. That eliminates BRC.
I go into the belly of the beast (Starbucks) because I like my triple shot Venti Mocha.
It’s one of life’s pleasures, so I engage in a bit of hypocrisy because I like to enjoy my favorite hot beverage.
I like my Starbucks Sumatra and making my morning espresso at home in my Breville machine.

As far as the dudes lawsuit I can easily believe that Evan is a nightmare to work for UNLESS you are in his club.
BRC is the named defendant in a slew of lawsuits claiming everything from stock manipulation to harassment to breach of contracts in multiple states by multiple plaintiffs.
Yes, when he ran his mouth about Kyle before Rittenhouse’s trial he alienated a lot of people, and every one of those people were labeled far right extremists.
He pissed in his cheerios and has spent 2-3 years trying to fix it. He claims, and its likely, that he was misunderstood in these interviews and to a degree he was.
BUT…when you market along the lines of veteran patriot gun rights, you can’t pick and choose who the responding patriots are. He distanced the company from what media pressure determined were extremist groups, and ran straight away from Rittenhouse pre-trial.
Kyle Rittenhouse is the poster boy for 2A.
With minimal training and still a teenager, he demonstrated a near perfect armed defensive retreat. He ONLY addressed immediate threats during his retreat. He ONLY fired like 7 rounds, and all but one round were accounted for if memory serves.
Those videos should be training films for proper civilian carry behavior.
Evan called it a “tragedy”, and abandoned the scenario while catering to the stage of his liberal interviewer in fear of being associated with an actual 2A event.
Every media outlet said Kyle was a murderer who murdered “blm protesters” and Evan licked their balls and hid.
Fuck him.

 

[was thatguy]

This is what started it all.

And this is how BRC sided.

 

[Dan Lorenze]

My preference is Death Wish. The Valhalla Java is the best but the regular dark roast is pretty good too.

They make good coffee for sure, but you pay for it because it's not cheap. Their marketing is pretty strong just like their coffee.

 

[was thatguy]

They make good coffee for sure, but you pay for it because it's not cheap. Their marketing is pretty strong just like their coffee.

I tried death wish, a couple bags of dark.
Didn’t think it was all that strong, but was decent flavoring. But again, too expensive for the product level.

 

[spectra3279]

I bet them butt fookers tried to make their own ...>>>

I'm not buying shitty coffee. I'll stick with folgers

 

[Tank]

Lavazza coffee for the win. GREAT coffee.

However, the whole fuck BRCC thing is eye brow raising to me. Is it a strategic and well executed campaign to smear BRCC by the left? Or is this Evan dude a wolf in sheep clothes, or rather a sheep in wolf clothes. I don’t know but in this day and age, neither would surprise me. A quick search and you can find a lot of the info. That all this controversy ignited from.

To me, it looks like all BRCC owner said about Rittenhouse after the pic was posted of him wearing their company shirt was that he’s not partnering with anyone to make a profit off of tragedy. Vague statement that’s easily manipulated. But not one I personally would disagree with and from a company standpoint, not wise to rush in and get involved in shit like that. He was obviously saying Kyle wearing his shirt was not a partnering.

“We’re not in the business of profiting from tragedy,” the CEO of the gun-themed coffee company said. “We’re not in the business of profiting from this event. We have zero interest in collecting one dollar from any of this. It is ethically inappropriate for us to do so, or even give the perception [of profiting].”

Then there was another article (the New York Times article) he said basically fuck racism and proud boys and extremists of all kinds and of course the liberal media jumped at the chance to spin it into him turning on his customer base.

So both of those instances I get what he was potentially trying to do. I’m always skeptical of these types of stories because the media loves to manipulate us. And I could EASILY see this lawsuit being brought by a snowflake pushing an agenda. Could be even the owner straight talking shit and hazing him a bit. Maybe the conplainrant is gay. Not that that’s any better but I’m sure there’s WAY more to the story or stories than meets the eye.

But in the end I don’t drink it and I don’t know anyone involved so….

But I do know BRCC and its popularity posed a threat to the left and I do know they (the left) do whatever it takes to destroy anyone that opposes them.

 

[was thatguy]

Lavazza coffee for the win. GREAT coffee.

However, the whole fuck BRCC thing is eye brow raising to me. Is it a strategic and well executed campaign to smear BRCC by the left? Or is this Evan dude a wolf in sheep clothes, or rather a sheep in wolf clothes. I don’t know but in this day and age, neither would surprise me. A quick search and you can find a lot of the info. That all this controversy ignited from.

To me, it looks like all BRCC owner said about Rittenhouse after the pic was posted of him wearing their company shirt was that he’s not partnering with anyone to make a profit off of tragedy. Vague statement that’s easily manipulated. But not one I personally would disagree with and from a company standpoint, not wise to rush in and get involved in shit like that. He was obviously saying Kyle wearing his shirt was not a partnering.

“We’re not in the business of profiting from tragedy,” the CEO of the gun-themed coffee company said. “We’re not in the business of profiting from this event. We have zero interest in collecting one dollar from any of this. It is ethically inappropriate for us to do so, or even give the perception [of profiting].”

Then there was another article (the New York Times article) he said basically fuck racism and proud boys and extremists of all kinds and of course the liberal media jumped at the chance to spin it into him turning on his customer base.

So both of those instances I get what he was potentially trying to do. I’m always skeptical of these types of stories because the media loves to manipulate us. And I could EASILY see this lawsuit being brought by a snowflake pushing an agenda. Could be even the owner straight talking shit and hazing him a bit. Maybe the conplainrant is gay. Not that that’s any better but I’m sure there’s WAY more to the story or stories than meets the eye.

But in the end I don’t drink it and I don’t know anyone involved so….

But I do know BRCC and its popularity posed a threat to the left and I do know they (the left) do whatever it takes to destroy anyone that opposes them.

That’s kind of the whole point.
Black Rifle Coffee MARKETED to the very base that he then disassociated from. It was all “look at us, green berets all of us, appealing to AND marketing to you, the gun toting right! It’s right there in our name!”

Right up until the rubber hit the road.

Then it was all about selectively approving his gun toting base.
Rittenhouse survived 3 direct attempts on his life, while retreating, and was successful in defending his life against his would be killers…who as I recall off the top of my head included at least one convicted pedophile and another felon of some sort.
I fail to see the “tragedy”, and see that night as a HUGE victory for our rights. All thanks to a 17 YO.

I really enjoy this debate, and appreciate your vantage point and have considered all your points. My conclusion is that when you name your product “black rifle” and promote your scaling along the lines of veteran support, police support, and veteran owned, it’s a bad idea to then distance your business from that target audience. ESPECIALLY on a mainstream Lib media outlet. They should have funded Kyles defense instead of running from the scenario, IMO.


“Yes we are all about scary guns and put them in our name and on our packaging…but please just don’t actually use one or carry one or defend yourself with one and make us stand behind our marketing…” is my take away.

 

[Tank]

That’s kind of the whole point.
Black Rifle Coffee MARKETED to the very base that he then disassociated from. It was all “look at us, green berets all of us, appealing to AND marketing to you, the gun toting right! It’s right there in our name!”

Right up until the rubber hit the road.

Then it was all about selectively approving his gun toting base.
Rittenhouse survived 3 direct attempts on his life, while retreating, and was successful in defending his life against his would be killers…who as I recall off the top of my head included at least one convicted pedophile and another felon of some sort.
I fail to see the “tragedy”, and see that night as a HUGE victory for our rights. All thanks to a 17 YO.

I really enjoy this debate, and appreciate your vantage point and have considered all your points. My conclusion is that when you name your product “black rifle” and promote your scaling along the lines of veteran support, police support, and veteran owned, it’s a bad idea to then distance your business from that target audience. ESPECIALLY on a mainstream Lib media outlet. They should have funded Kyles defense instead of running from the scenario, IMO.


“Yes we are all about scary guns and put them in our name and on our packaging…but please just don’t actually use one or carry one or defend yourself with one and make us stand behind our marketing…” is my take away.

View attachment 1204389

I totally get what you’re saying. I just tend to be skeptical of “band wagon” or group think. Seems many are boycotting black rifle coffee. And you hear stories here and there that at immediate listening makes people immediately jump on the band wagon and say fuck them.

But like I said, I never bought the coffee in the first place. So I don’t give a shit. But the story intrigued me a little and one of the problems with “media” today is its trickle down, he said / she said, social media quick clips and quotes that tend to take things WAY out of context. So I like to find the source material a lot of the time and read shit for myself.

You say they market to the very base he turned on but his direct quote was fuck racism. That quote was a direct response in the article to the Nyt reporter asking if his company backed racists like proud boy’s (since his shirts were worn by them and others). His answer was no fuck racism and he’d pay to have those people removed from his customer base. Saying he markets to racists is exactly what the liberal media wants. They want to paint him into a corner and they did and he was forced to give an answer that one way or another would alienate people. It simplified his marketing down to guns equal racists. I don’t personally agree his quote was bad when in context of the article and question. He answered the best way he thought possible and that was to denounce racism.

Almost exact same thing with the reittenhouse circumstances. - there was a photo of Kyle wearing a BRC shirt And then news (liberal media) taking advantage of the circs immediately saying BRC sponsors Kyle because some dipshit on social media said it was so. BRC when directly asked gave the quote I posted earlier. It was right in the middle of the most divisive emotionally charged political incident in recent history and he took the road that a) what was said was not true (not sponsoring Kyle) and b) doesn’t want to make money off of tragedy. Could he have said fuck yeah we supper him! Yeah. He could’ve. But I understand trying to distance the company from such a devisive topic that he got pulled into because Kyle was wearing their shirt.

Personal opinion? Is kyles shooting tragic absolutely. Is it tragic two asshole dirtbag rioters got what they were looking for and pinged a 100% on the fuck around and find out scale? No. Absolutely not. Is it tragic what happened to Kyle following? Yes. Is it tragic that those riots caused death to others and billions in damage? Yes. Is it tragic that the two shit heads were sons and maybe brothers and had family and friends that loved them and now they’re gone? Yeah, for those that will miss them. Losing someone is tragic, having a loved one choose the life they did is tragic. Bottom line. There is a lot of tragedy that surrounds that incident.

Like I said, I don’t have a dog in this fight, I don’t feel duped by this company because I wasn’t a customer. But it did intrigue me and I wanted to read into it further. If this Evan dude is guilty of the claims from the lawsuit then I guess he’ll pay. I would just guess there’s more to it. Like I said, I could see it as he maybe didn’t like the dude and was talking shit to him and hazing him in a way or something like that. I mean look at this thread, there’s people that say (to the affect) gay? Fuck that guy. So by solely publishing this lawsuit whether it’s true or not, he’s lost customers. EXACTLY what the left wants.

There’s always more to the story than a simple reading in black and white in a legal document. That comes from someone that’s sat at the table in a deposition and had to quote back to a group of people, including a female lawyer a raunchy joke. Not comfortable and takes ALL context out of play. And I’m not offended by the quotes he said about Kyle or racism when I put them into context.

I think the liberals that were / are gunning for him are absolutely loving all this - sitting back like Mr burns tapping their fingers together “yes, yeeeees. Eat each other alive”.

Looking at the big picture - This whole thing has a foul stench of fake news and manipulated info. And my whole point is THAT concerns me more than BRCC’s stance on, well, anything.

 

[MK1MOD0]

Tank, I believe you are also missing that they are big supporters of the democrat party. They first denied it, they were proven to have made financial contributions. To me, financially supporting the party that wants to take your black rifle away, just shows how fake they are.

 

[Tank]

Tank, I believe you are also missing that they are big supporters of the democrat party. They first denied it, they were proven to have made financial contributions. To me, financially supporting the party that wants to take your black rifle away, just shows how fake they are.

Well, that alone is a deal breaker for me and THAT right there is enough for me to 100% say fuck them for being hypocrites.

the other stuff, I’m skeptical. But you put it all together and yeah, definitely some WHAT THE FUCK going on there.

Of course, then again, I go and do a little research about them donating to the DNC and find a pretty in depth response
To this on their website.

Black Rifle Coffee Company | Veteran Founded

Black Rifle Coffee Company is a SOF veteran-owned coffee company, serving premium coffee and culture to people who love America.

www.blackriflecoffee.com

And it looks like he donates majorities to republicans but has a couple times to democrats.

Also, find a recent article regarding Evan teaming with republican rick Scott to write an op es for fox. Doesn’t sound very liberal to me.

https://.rickscott.senate.gov/2022/9/in-case-you-missed-it-sen-rick-scott-evan-hafer-black-rifle-coffee-company-ceo-in-fox-news-woke-wall-street-is-in-for-a-reckoning


I really feel Deep down the left is Fuckin with this guy in a direct attempt to tarnish him and his company because of the threat he is to the woke agenda. Just a feeling I have.

 

[was thatguy]

Calling the Mormon plaintiff a “mountain Jew” doesn’t really sound much like an anti-racism display?
Time will tell if it’s true I suppose (I think it is given the posted severance agreements that Hafer allegedly reneged on), and also the several other outstanding lawsuits claiming securities fraud, breach of contract, etc in several different states.